Confidential Proposal - March 2026
NOBULL
× VO2 STRATEGY

A podcast performance strategy built for NOBULL's audience, brand, and growth stage.

Channel
Podcast
Shows Identified
26 podcasts
Monthly Reach
8.1M downloads
Format
Host-Read
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - TRAINING AUDIENCE -
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - TRAINING AUDIENCE -
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - TRAINING AUDIENCE -
- 01 -YOUR PODCAST PLAN

BUILT FOR NOBULL. READY TO RUN.

We analyzed 3,400+ podcast properties against NOBULL's audience profile- CrossFit athletes, fitness enthusiasts, men and women 22-40, $60K+ household income. Here are three plan tiers using real shows, real rates, and real performance data.

Low Budget
$25K/mo
Shows8
Monthly Reach900K
FormatHost-Read

Focused test- 8 core fitness and wellness shows that match NOBULL's training audience. Prove the channel in 90 days.

Recommended
Medium Budget
$55K/mo
Shows15
Monthly Reach3.2M
FormatHost-Read

Balanced mix- fitness core plus wellness authorities and lifestyle crossover for awareness and conversion.

High Budget
$110K/mo
Shows26
Monthly Reach8.1M
FormatHost-Read

Maximum reach- full fitness, sports-culture, and lifestyle placements at scale across 26 shows.

The Shows

Real rates from our partners. Real audience data from Podscribe. Click any show to listen.

Fitness & Training
Finding Mastery
Finding Mastery
Dr. Michael Gervais - peak performance psychology - 75% male
Gervais works with elite athletes and Olympians- his listeners are the people already wearing NOBULL in the gym.
64% renewalAdvertisers in Category:AG1Momentous
$1,471
per ep
73K
dl/mo
Barbell Medicine Podcast
Barbell Medicine Podcast
Evidence-based strength training and programming - 91% male
The most dedicated strength training audience in podcasting- these listeners buy gear based on function, not hype.
65% renewalAdvertisers in Category:FactorFIGS
$10,905
per ep
26K
dl/mo
The Chalene Show
The Chalene Show
Chalene Johnson - diet, fitness, life balance - 81% female
Chalene built an empire on functional fitness- her audience already understands the NOBULL ethos of no shortcuts.
58% renewalAdvertisers in Category:BiOptimizersOrganifi
$1,959
per ep
104K
dl/mo
THE VIBE SCIENCE PODCAST
THE VIBE SCIENCE PODCAST
Energy, fitness, and performance optimization
263K monthly listeners tuning in for performance edge- the exact mindset that drives NOBULL purchases.
75% renewalAdvertisers in Category:5-hour ENERGYFitbod
$2,647
per ep
263K
dl/mo
Transform
Transform
Sami Clarke - fitness, wellness, and personal growth
Sami's community trains hard and invests in quality gear- NOBULL's women's line fits this audience perfectly.
59% renewalAdvertisers in Category:ARMRAQuince
$1,118
per ep
25K
dl/mo
She's So Lucky
She's So Lucky
Les Alfred - health, fitness, mindset - 91% female
Women who prioritize training and health- the growing segment NOBULL is targeting with Livvy Dunne.
56% renewalAdvertisers in Category:LMNTQuince
$1,529
per ep
87K
dl/mo
Abel James Show
Abel James Show
Abel James - health, fitness, and performance
OG health podcaster with a loyal audience that buys what Abel recommends- high trust, high conversion.
64% renewalAdvertisers in Category:LMNTWildRx
$882
per ep
52K
dl/mo
Wellness & Health
The mindbodygreen Podcast
The mindbodygreen Podcast
Jason Wachob - the wellness authority platform
mindbodygreen IS the wellness zeitgeist- their audience buys gear that signals they take health seriously.
$18,824
per ep
400K
dl/mo
The Art of Being Well
The Art of Being Well
Dr. Will Cole - functional medicine and holistic health
Dr. Cole's audience treats wellness as identity, not a phase- they invest in brands that match their values.
55% renewalAdvertisers in Category:AG1LMNT
$1,059
per ep
86K
dl/mo
The Wellness Process
The Wellness Process
Elizabeth Endres - holistic wellness and self-care
74% renewal rate tells you everything- advertisers keep coming back because this audience converts.
74% renewalAdvertisers in Category:CarawayCozy Earth
$588
per ep
40K
dl/mo
Optimal Health Daily
Optimal Health Daily
Daily nutrition and fitness optimization - 89% male
418K monthly listeners obsessed with optimizing their health- NOBULL Nutrition's ideal launch audience.
57% renewal
$1,553
per ep
418K
dl/mo
Happier with Gretchen Rubin
Happier with Gretchen Rubin
Habits, happiness, and human nature - 76% female
Gretchen's audience builds daily rituals around wellness- NOBULL becomes part of that morning training routine.
57% renewalAdvertisers in Category:BetterHelpQuince
$10,588
per ep
365K
dl/mo
The Squeeze
The Squeeze
Taylor and Taylor Lautner - mental health and wellness - 92% female
Taylor Lautner is a fitness icon- his audience cares about training, mental strength, and the brands behind both.
60% renewalAdvertisers in Category:TonalRitual
$3,353
per ep
88K
dl/mo
Your Own Magic
Your Own Magic
Raquelle Ross - self-improvement and alternative health
Self-improvement meets physical wellness- listeners who invest in themselves across every dimension.
65% renewalAdvertisers in Category:Happy MammothEveryday Dose
$3,621
per ep
39K
dl/mo
Sports & Culture
Club Shay Shay
Club Shay Shay
Shannon Sharpe - sports, culture, and lifestyle - 84% male
Shannon is a fitness icon at 56- his audience respects the grind and buys gear that reflects that mentality.
56% renewalAdvertisers in Category:DraftKingsPrizePicks
$17,647
per ep
1.37M
dl/mo
Nightcap
Nightcap
Shannon Sharpe & Chad Ochocinco - sports and culture
Two NFL legends who still train daily- their audience lives at the intersection of sports and active lifestyle.
$10,294
per ep
350K
dl/mo
Ryen Russillo Show
The Ryen Russillo Show
Sports and culture for smart fans - 96% male, age 38
100% renewal rate- advertisers never leave. Russillo's audience is active, affluent, and brand-loyal.
100% renewalAdvertisers in Category:DraftKingsMicrosoft
$11,471
per ep
372K
dl/mo
Sage Steele Show
The Sage Steele Show
Sage Steele - sports, culture, and society - 83% male
Former ESPN anchor with a sports-first audience that cares about authenticity- NOBULL's brand DNA.
67% renewal
$7,059
per ep
43K
dl/mo
Assumptions
Assumptions
Culture and conversation - 89% male, age 38
418K monthly downloads from men who are engaged, opinionated, and spend on brands they respect.
57% renewalAdvertisers in Category:HimsVivid Seats
$8,824
per ep
418K
dl/mo
Lifestyle & Entertainment
The Shawn Ryan Show
The Shawn Ryan Show
Former Navy SEAL - discipline, culture, and mental toughness - 84% male
3.7M monthly downloads from people who value discipline and durability- NOBULL's core brand positioning.
58% renewalAdvertisers in Category:GoldcoShopify
$37,647
per ep
3.72M
dl/mo
Flagrant
Flagrant
Andrew Schulz - comedy and culture - 84% male, age 34
Schulz's audience is young men who work out, follow sports, and buy brands with attitude- NOBULL's sweet spot.
64% renewal
$29,412
per ep
300K
dl/mo
Impaulsive
Impaulsive
Logan Paul - entertainment, culture, and fitness
Logan is a boxer and athlete- his 2M monthly listeners are young, active men who buy training gear.
$47,059
per ep
2M
dl/mo
Million Dollaz Worth of Game
Million Dollaz Worth of Game
Culture, lifestyle, and entrepreneurship - 84% male, age 34
Young men who value authenticity and hustle- they wear brands that earn respect, not buy it.
62% renewalAdvertisers in Category:DraftKings
$7,059
per ep
80K
dl/mo
Every Outfit
Every Outfit
Fashion and style - 79% female, age 34
Fashion-forward women who evaluate athletic wear as a style choice- NOBULL's athleisure crossover play.
67% renewalAdvertisers in Category:NutrafolThe RealReal
$882
per ep
54K
dl/mo
The Sesh
The Sesh
Lifestyle and culture - 90% female, age 29
The youngest female audience in the plan- matches NOBULL's push into women's training with the Livvy Dunne era.
56% renewalAdvertisers in Category:SKIMSHelloFresh
$2,941
per ep
54K
dl/mo
The Lavendaire Lifestyle
The Lavendaire Lifestyle
Aileen Xu - self-improvement and intentional living - 79% female, age 33
Women designing their best life across mind, body, and style- NOBULL fits naturally into that vision.
52% renewalAdvertisers in Category:BetterHelpLolaVie
$568
per ep
28K
dl/mo
- 02 -WHY PODCAST FOR NOBULL

$1.2M SPENT. ROOM TO OPTIMIZE.

NOBULL has already proven podcast works- $1.2M spent across 53 shows. But the buy is concentrated in sports-comedy (Barstool, Spittin Chiclets, Pardon My Take) and missing the fitness and wellness audience that actually trains in NOBULL gear. With the nutrition line launching, podcast is the perfect channel to reach health-conscious buyers who trust host recommendations over display ads.

NOBULL's Audience
22-40, fitness-first, $60K+ HHI, CrossFit heritage
Podcast Listener
Same demo. Same interests. Higher purchase intent.
Current Podcast Strategy
~$71K/mo. Heavy sports-comedy. Opportunity in fitness and wellness.
- 03 -WHAT VO2 DELIVERS

OUR CAMPAIGNS. OUR RESULTS.

These are actual outcomes from VO2-managed podcast campaigns for premium fitness and wellness brands.

VO2 Client - Premium Wellness & Nutrition

VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.

ROAS2.4X
CPA$40
Conversions60K
Impressions102.8M
VO2 Client - Microbiome Health

VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.

ROAS3.2X
CPA$26
Conversions13K
Impressions86.6M

16X ROAS on a single campaign- where timing, culture, and VO2 execution converge.

- 04 -90-DAY PILOT

TEST. VALIDATE. SCALE.

01

Launch & Learn (Days 1-30)

6-8 shows across fitness, wellness, and culture. Host-read ads with NOBULL-specific creative. Full attribution from day one through Podscribe and vanity URLs.

→

First reads live. Data flowing.

02

Validate & Optimize (Days 31-60)

Cut underperformers. Double down on winners. A/B test creative angles- training shoes vs. nutrition vs. apparel. Negotiate renewal rates.

→

Clear signal on what converts.

03

Scale & Compound (Days 61-90+)

Expand to 15-20+ shows. Lock in annual deals. Build an always-on podcast engine that compounds alongside NOBULL Nutrition's launch.

→

Predictable, scalable growth.

READY TO
ACTIVATE?

Let us build a creator-media engine that compounds.

colin@vo2strategy.com →